Corporate Social Responsibility
How Do Brand Managers Conceptualise Brands As Complex Phenomena?
The purpose of this research is to investigate how brand managers conceptualise brands as complex phenomena based on in-depth interviews with 20 brand managers across a range of industries and types Read More »
Multiple Charity Support Behaviour Over Six Months
Charitable organisations play an important role in providing services for communities, with most reliant on the support of individuals. Recessions internationally have increased the challenge of Read More »
Author: Philip Stern, Margaret Faulkner, Jenni Romaniuk
Contributor: eb™ Research Team
Consumers’ Self-Connection To Group-Referent Brands Across Consumption Situations: A
Individuals self-enhance using brands that are associated with reference groups. The current study extends research on this phenomenon by examining the influence of consumption situations and Read More »
Building CSR Image Through Sport Sponsorship
This empirical research examines sport sponsorship as an initiative contributing to the sponsor’s socially responsible image. Statistical analysis performed on data collected among a panel sample Read More »
Author: Marc Mazodier, François A. Carrillat, Carolin Plewa, Pascale Quester
Contributor: eb™ Research Team
Searching For Value Drivers In The Business-To-Business Marketing: The Perception Of Health Care
The research provides a better understanding of business relationships between suppliers and industrial buyers. Based on previous research models, we particularly explored the value drivers that Read More »
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Modeling of the Acceptance of Mobile Payment Systems in Virtual Social Networks
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Mobility - Unveiling Essence and Value of Mobile Technology
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Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps to a Core Service
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The Impact of Culture on Own-Label Brands Performance
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