Recently, organizational identity is being given more attention than ever before in the business world. This notion has grown substantially in importance in the hospitality industry. Facing increased Read More »
In todays global markets, issues related to Corporate Social Responsibility have greater importance on business performance, and international standards are dened as tools for companies to Read More »
This research investigates how consumers ethical brand perceptions are affected by differentially valenced information. Drawing on literature from person-perception formation and using a sequential, Read More »
This research has the aim of analysing corporate sustainability dimensions in the cooperativism of a developing country such as Ecuador by means of a valid and reliable measuring scale. These Read More »
Brands that do good for the society as well as for themselves are motivated by the core values they espouse, which necessitates a better understanding of what qualities a true core value must Read More »