Corporate Social Responsibility
Consumer Ethicality Perception And Legitimacy: Competitive Advantages In COVID-19 Crisis
The article aims to analyze the cause-effect relationship between Brand Ethicality Perception (CPE), legitimacy and purchase intention during the COVID-19 first wave, taking into consideration the Read More »
Author: Gregory Payne, Alicia Blanco-González, Giorgia Miotto, Cristina del-Castillo
Contributor: eb™ Research Team
Consumer Ethics And Fashion Corporate Social Responsibility-Attributions Of Fashion CSR Motives And
This study examines the impact of consumer ethics on the CSR motive attributions and, the subsequent consumer perception of the firms ethicality. Data of 512 adults were collected nationwide using a Read More »
CSR Image And Customer Satisfaction: The Mediating Role Of Customer Trust And Customer Loyalty
Purpose: This study aims to examine the impact of Corporate Social Responsibility (CSR) image on customer satisfaction in the context of the banking sector of Pakistan. Further, the intervening role Read More »
Author: Saira Irfan, Iram Iqbal, Sumaira Iqbal, Fatima Bashir
Contributor: eb™ Research Team
Towards A Model Of Conscientious Corporate Brands: A Canadian Study
Purpose This paper attempts to validate a conceptual model for Conscientious Corporate Brands (CCB) by exploring environmental and climate change issues together with perceptions of the internal and Read More »
Author: David Hutchinson
Contributor: Tore Mysen, Goran Svensson, Jang Singh eb™ Research Team
Building Brand Equity Through The Influence Of Corporate Social Responsibility (CSR) A Case Study
Corporate Social Responsibility (CSR) is an important part of every business entity and as such has been described as a tool to build the brand equity of a business. Thus, understanding its Read More »
Author: Daniels Reese Mensah , Daniel Abayaakadina Atuilik , Joseph Yensu
Contributor: eb™ Research Team
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