Corporate Social Responsibility
Ethical Commodities As Exodus And Refusal
At the same time as brands and branding dominate our contemporary mode of capitalism, brands also claim an ethical position based on a critique of their competitors (Lury, 2004; Arvidsson, 2006). Read More »
Corporate Social Responsibility And Corporate Foundations In Building Responsible Brands
This article analyzes corporate brand management in companies that enforce a policy of corporate social responsibility (CSR) while also operating a corporate foundation that shares the same company Read More »
The Impact Of Perceived CSR On Customer Loyalty In The Personal Care Products Market
The current research investigates the impact of customers perceptions of corporate social responsibility (CSR) on their loyalty towards brands/companies in one of the largest Central-Eastern European Read More »
CSR And Corporate Branding Effect On Brand Loyalty: A Study On Indian Banking Industry
Purpose The study aims to examine the effect of corporate social responsibility (CSR) on corporate branding (CB) and brand loyalty (BL) inthe Indian Banking industry. The study further intends to Read More »
CSR As Hypocrisy Avoidance: A Conceptual Framework
Purpose The theoretical understanding of CSR is caught on the horns of the dilemma between the ethical and instrumental approaches. The strategic turn in CSR has brought the dilemma to a newhead. Read More »
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