This article examines brand love and brand involvement to explain the relationship between corporate social responsibility (CSR) activity of a firm and brand resonance. Previous studies have only Read More »
Corporate social responsibility (CSR) is regarded as a good strategic marketing too land it has signicant inuence on consumers behaviours. The purpose of this study is to explore the indirect effects Read More »
Present research conceptualises the notion of ethical management of corporate communications and analyses management of social corporate responsibility strategies in the brewing industry of Ukraine. Read More »
This study examines the level and extent of corporate responsibility (CR) reporting by companies based in emerging markets. Examining a range of data and using original empirical research, it looks Read More »
For the past two decades the concept of ethics has become increasingly connected to the notion of brands, branding, consumers (consumers' decision making & choice) and consumption both within Read More »