Corporate Social Responsibility

Article

CSR And Brand Resonance: The Mediating Role Of Brand Love And Involvement

This article examines brand love and brand involvement to explain the relationship between corporate social responsibility (CSR) activity of a firm and brand resonance. Previous studies have only Read More »

Date: 05/19/2020
Author: Taewan Kim
Contributor: Kyung-Min Kim, Benjamin Nobi eb™ Research Team
Article

The Effect Of Corporate Social Responsibility On The Branding Of Financial Services

Corporate social responsibility (CSR) is regarded as a good strategic marketing too land it has signicant inuence on consumers behaviours. The purpose of this study is to explore the indirect effects Read More »

Date: 05/08/2012
Author: Yuanqiong He, Kin Keung Lai
Contributor: eb™ Research Team
Article

Ethical Corporate Communications Management: Example Of Ukrainian Brewing Industry

Present research conceptualises the notion of ethical management of corporate communications and analyses management of social corporate responsibility strategies in the brewing industry of Ukraine. Read More »

Date: 08/27/2021
Author: Anastasiia Volokhova
Contributor: Galyna Volokhova, Liudmyla Volokhova, Oleksandr Vostriakov eb™ Research Team
Article

Value, Values And Sustainability Corporate Responsibility In Emerging Market Companies

This study examines the level and extent of corporate responsibility (CR) reporting by companies based in emerging markets. Examining a range of data and using original empirical research, it looks Read More »

Date: 10/2006
Author: Jeremy Baskin
Contributor: eb™ Research Team
Article

The Slippery Relationship Between Brand Ethic And Profit

For the past two decades the concept of ethics has become increasingly connected to the notion of brands, branding, consumers (consumers' decision making & choice) and consumption both within Read More »

Date: 2014
Author: Jon Bertilsson
Contributor: eb™ Research Team
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