Corporate Social Responsibility
Ethical Brand Perceptions And Their Impact On Brand Loyalty And Brand Choice Intentions: Mediating
In recent decades, with the technological advancements available to customers, companies actions are more transparent than ever and customers are aware of companies that does not meet society's moral Read More »
Towards A Typology Of Strategic Corporate Social Responsibility Through Camouflage And Courtship
This paper develops a theory of strategic corporate social responsibility responses, by drawing on the analogy of biological species-level adaptations of camouflage and courtship found in the natural Read More »
Analysis Of Values And Communication Of The Responsible Brands: Corporate Brand Strategies For
New social demands require responsible behavior of companies. This phenomenon, which has coincided with the development of social responsibility, has a direct impact on the corporate brand and Read More »
Does Corporate Ethical Behavior Affect Relationships With Their Brands? Influence OfEthical
Objectives: The purpose of this study was to verify the influences of Ethical Perception in the loyalty of consumers was developed this study. Methodology: Focus groups were conducted to explore the Read More »
Author: Renata de Sousa da Silva Tolentino, Cid Gonalves Filho, Jefferson Lopes La Falce
Contributor: eb™ Research Team
Creating A Conceptual Model For Building Responsible Brands
Despite the importance of brands in mediating corporate social responsibility, there has been relatively little research on how responsible brands are developed from the internal perspective of the Read More »
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