Background. One of the areas of business activity that has become not only a matter of voluntary choice in recent times, but more and more often a necessity is CSR. This area is very little Read More »
Research background: The morality and sustainability depend upon the active engagement of all stakeholders. Businesses might have to observe minimum standards via their corporate social Read More »
Cruise consumers' values have changed. They not only want the many benefits associated with twentieth century cruising, but also want a twenty-first century approach that engages the personal values Read More »
The literature on corporate social responsibility (CSR) has often highlighted the importance of the organizational outcomes that originate from addressing the concerns of society. This review Read More »
The objective of this study is to develop and propose a valid and reliable instrument to measure brand equity of CSR driven organizations in Malaysia. An instrument to measure brand equity was Read More »