Corporate Social Responsibility
Strategically Leveraging Corporate Social Responsibility To The Benefit Of Company And Society: A
While corporate social responsibility (CSR) is changing the rules of branding, it is unclear how. As a result, practitioners are left in a state of confusion when having to decide on how to tackle Read More »
Author: Christine Vallaster, Adam Lindgreen, François Maon
Contributor: eb™ Research Team
Consumers' Perception On Organisational Corporate Social Responsibility Practices And Its
This paper aims at investigating consumers perception on the Corporate Social Responsibility (CSR) practices of the telecommunication service companies in Malaysia, and its antecedent to consumer Read More »
An Attribution Theory Approach To Corporate Social Responsibility (CSR) Communication: Consumer
Although corporate social responsibility (CSR) appears to be mutually beneficial for companies and consumers, the modern marketplace has left both parties in vulnerable positions, with consumers Read More »
Ethical Consumerism As A Key Consideration For Future Brand Strategy Development In South Africa
In the absence of sound business ethics practices in South Africa, consumers perceptions and expectations of businesses ethical behaviour will be vital determinants of market share and sustainable Read More »
A STUDY ON THE FACTORS INFLUENCING THE PERCEPTION OF ETHICAL BRANDING AMONG GENERATION Y CONSUMERS
As Malaysia strives to achieve the developed nation status in 2020, the society is naturally becoming more sophisticated. They have become more conscious and concerned about what they consume as well Read More »
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