Corporate Social Responsibility
THE IDEA OF CORPORATE SOCIAL RESPONSIBILITY REGARDING INSTRUMENTAL AND COHERENT MODELS OF
Increased competition between enterprises means that they have to combine social and economic dimensions in their activities 1. One of the manifestations of the indicated process is the focus on the Read More »
Punishing Vices Or Rewarding Virtues? The Motivations For And Benefits Of Ethical Ratings For
In A Treatise on Virtues and Rewards, Dragonetti (1769) advances a theory of action based on rewards for virtues. The idea of rewards, especially of awards, relies on the hypothesis that intrinsic Read More »
Corporate Social Responsibility And Employer Attractiveness
This research paper focuses on the controversy whether corporate social responsibility (CSR) has an influence on employer attractiveness and to what extent the cultural background and individual Read More »
Mandating Socially Responsible Behavior
Management theory and practice are facing unprecedented challenges. The lack of environmental sustainability, the increasing inequity and the continuous decline in societal trust pose a threat to Read More »
Author: Michael Pirson, Yuliya Komarova, Lerzan Aksoy
Contributor: eb™ Research Team
SOCIALLY RESPONSIBLE MARKETING IMPACT TO ORGANIZATIONS IMPLEMENTING SOCIALLY RESPONSIBILITY
This article analyze the social responsible marketing, its benefits and importance of organizations implementing social responsibility. Social marketing is defined as an ethical corporate governance Read More »
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