This study identifies the roles of consumers' ethical orientations and CSR (perceived corporate social responsibility) motives and the dynamics of these two variables on the subsequent consumers' Read More »
This work proposes a framework that attempts to explain the connection between the dimensions of consumer perceived corporate social responsibility (social, environmental, economic), firm Read More »
The inclusion of corporate social responsibility (CSR) in branding is becoming widespread both in research and practice. Companies engaging in CSR-related branding must adopt an integrative Read More »
The burgeoning tourism and hospitality industry is plagued by numerous challenges that pose significant hurdles to its long-term success and sustainability. These challenges encompass a range of Read More »
Stakeholder-based brand is increasingly recognized as a measure for corporate sustainability, although the knowledge in this area is relatively unknown. Through a systematic review approach, the Read More »