Corporate Social Responsibility
A New Model Of Living The Brand, The Emergence And Impact Of Brand Value Aligned Behaviour In
The purpose of this research undertaking has been to fundamentally look at brand-value orientation of social banks. The Project has specifically addressed the question how brand value aligned Read More »
How Unethical Brands Motivate Self-Interested Behavior Of Consumers
Existing studies have documented that strong consumer-brand relationships can protect a brand from negative consequences of the brand’s unethical behavior. The current research investigates another Read More »
Author: Francielle Frizzo, JoAndrea Hoegg, Paulo Henrique Muller Prado
Contributor: eb™ Research Team
A Fair Chance To Know It’s Fair : A Study Of Online Communication Within The Field Of Fair Trade
The rise of ethical consumerism has contributed to that organisations increasingly include CSR policies in their business and marketing strategies. Consumers want to make more ethically based Read More »
DEMYSTIFYING EXCLUSION FROM AN INCLUSIVE LIFESTYLE: The Case Of Surf Industry Branding
Purpose: This thesis seeks to understand how branding by actors affiliated with a particular industry, i.e. surfing, enact social inclusion or exclusion. Methodology: Empirical data is based on Read More »
Manifestation Of Corporate Social Responsibility In Multinational Organizations : Case Study
Nowadays CSR is very critical concept to businesses in every industry and around the world. It affects almost everything companies do. Companies are spreading to international market more easily, Read More »
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