Corporate Social Responsibility
Value Is Shaped By Unsatisfied Desire: Activating Frustrated Values From Past Tradeoffs Dynamically
Traditional (e.g., microeconomic) views have presumed that the values or utilities people attach to various entities are fixed. From this perspective, making a good decision requires a valid process Read More »
Author: Stephanie M. Carpenter, Brian D. Vickers, J. Frank Yates
Contributor: eb™ Research Team
The Moderating Role Of Numeracy In The Effectiveness Of Cause-Related Marketing
Cause-related marketing (CRM) is a well-known selling strategy to improve the success of a product by including a donation to a charitable cause into the product price (Varadarajan, & Menon, Read More »
Time For The Sad And Money For The Happy? The Role Of Social Approach On Consumer Willingness To
We propose that while past research has generally suggested that communals (vs. agentics) help more (Utz 2004), this will depend on the resource being sought (i.e., time vs. money; e.g., MacDonnell Read More »
The Inverse Power Of Praise: How Pro-Social Marketing Messages Influence Consumer Behavior
Each year companies spend billions of dollars on corporate social responsibility (CSR) programs (Luo and Bhattacharya 2009) and highlight these activities in their advertisements to establish a Read More »
The Influence Of Corporate Social Responsibility Efforts On The Moral Behavior Of Consumers
Prior research has focused on firm level outcomes associated with corporate social responsibility (CSR) efforts, or a company’s activities and status related to its perceived societal or Read More »
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