Corporate Social Responsibility
The Facts Panel On Corporate Social And Environmental Behavior (CSEB Facts Panel): A Remedy For
This research focuses on the information asymmetries between producers and consumers with regard to corporate social and environmental behavior. Similar to the nutrition facts Panel, the authors Read More »
Commitment To Sustainability In Small And Medium-Sized Enterprises: The Influence Of Market And
During the last few decades, ecosystem degradation has grown to become a major topic among several actors in society. While larger companies are generally incorporating environmental practices to Read More »
Author: Johan Jansson, Jonas Nilsson, Frida Modig, Gabriella Hed Vall
Contributor: eb™ Research Team
Green Marketing Orientation: Introducing A New Construct
The literature reflects little effort to develop a framework that embodies all organizational prerequisites that companies should satisfy in order to build a green marketing strategy. The authors Read More »
Author: Karolos - Konstantinos Papadas, George J. Avlonitis, Kalipso Karantinou
Contributor: eb™ Research Team
Cause Involvement And Brand-Cause Fit As Determinants Of Consumer Responses To CRM Campaigns
The present research contributes to the CRM literature by examining the interactive effects of brand-cause fit and cause involvement on consumer attitudes and participation intentions towards CRM Read More »
What Drives Brand Attachment?
Brand attachment has been regarded as a key requisite in a brand’s success and performance. Consequently, it is important to understand on how to build stronger brand attachment. Brand Read More »
Author: Arnold Japutra, Yuksel Ekinci, Lyndon Simkin
Contributor: eb™ Research Team
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