Corporate Social Responsibility
Altruistic Behavior, Egoistic Choice
Altruism can be loosely defined as “a willingness to act in the consideration of the interests of other persons, without the need of ulterior motives” (Nagel 1970, p79). The opposite of altruism Read More »
Author: Adelle Xue Yang, Christopher K. Hsee, Oleg Urminsky
Contributor: eb™ Research Team
Giving Time Vs . Giving Money: Which Is Better For Moral Cleansing?
Time and money are both important but distinct concepts. Spending time allows one to feel personally connected to others (Mogilner and Aaker, 2009), and consider emotional meaning rather than Read More »
The Effect Chain From Corporate Reputation To Consumer Brand Equity Formation
This study explains the mechanism that leads corporate reputation to product brand equity. We achieve this by introducing a theoretical model based on signaling theory that tests (a) two mediating Read More »
Selfish Or Selfless? On The Signal Value Of Emotion In Altruistic Behavior
Emotions are both a motivating force and a consequence of consumer prosocial behavior. The debate over whether people are truly altruistic has often focused on the direction of emotion that someone Read More »
Author: Alixandra Barasch, Emma E. Levine, Jonathan Z. Berman, Deborah A. Small
Contributor: eb™ Research Team
Powering Up With Indirect Reciprocity In A Large-Scale Field Experiment
The evolution of cooperation via indirect reciprocity has been a topic of great interest in recent years. Mathematical models and computer simulations have demonstrated the power of indirect Read More »
Author: Erez Yoeli, Moshe Hoffman, David G. Rand, Martin A. Nowak
Contributor: eb™ Research Team
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