Planning and Strategy Management
The Semiotics Of Modernist Space In The Branding Of Organisations: A Multimodal Critical Discourse
It is common to find the extensive use of modernist type space in corporate branding: across visual designs of documents; in images that show clean airy spaces; and in building design. In this paper, Read More »
Tweaking Ethical Consumption: Civic Branding In Starbucks Cause-related Marketing
This paper investigates the rhetorical production of citizenship within contemporary models of ethical branding. Specifically, it examines two cause-related marketing campaigns of Starbucks within a Read More »
The Role Of Ideology In Brand Strategy: The Case Of A Food Retail Company In Italy
Purpose This paper aims to study the role of ideology in brand strategy with reference to large-scale food retailing. By means of a thorough case study investigation of highly ideology-focused food Read More »
One-page Strategic Plan: The Case Of Aarong Company From Bangladesh
Strategic development and planning predetermine all the major fields of activities. Marketing activities are the key tool of communication with a companys customers, suppliers and other stakeholders. Read More »
Author: Yauheniya Sazonenka, Yusuf Ibne Towhid , Dariusz Siemieniako
Contributor: eb™ Research Team
MBTI MODEL APPLICATION FOR THE ACMEOLOGICAL-INVARIANT ORGANIZATION MANAGEMENT AS AN INSTRUMENT FOR
The most urgent development strategy for Ukrainian economy lies in the break-through concept. This concept is based on a steep increase of innovation activities with the goal to get to the next Read More »
Author: Olena Shcherbak, Liudmyla Ganushchak Efimenko, Nataliia Kulak
Contributor: eb™ Research Team
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