Planning and Strategy Management
The Comparative Mindset And Managerial Decision Making: Theory Extensions And Boundary Conditions
Previous research on the comparative mindset effect suggests that consumer purchases often involve three sequential steps (Xu and Wyer 2007; 2008). First, they decide whether-to-choose, then they Read More »
An Analytical Framework For Retailer Price And Advertising Decisions For Products With
The demand for weather-sensitive products, such as beverages, ice creams, or chocolate varies with changes in temperature. Yet, retailers lack a framework to adapt the marketing mix elements, such as Read More »
Author: Régis Chenavaz, Octavio Escobar, Xavier Rousset
Contributor: eb™ Research Team
CHANGING CHANGE IN GLOBAL ORGANIZATIONS: A POSITIVIST APPROACH TO IMPROVED BUSINESS OUTCOMES
This article responds to calls for pragmatic context-driven scholarship and administration in regard to the strategic use of successful change management models in the corporate business environment. Read More »
Application Of Total Management Of Quality In The Macedonian Hotel Industry
In this paper, we have presented the results from the research in relation to the approach toward the total management of quality in the Macedonian hotel industry. It was analyzed through the four Read More »
Author: Elizabeta MITREVA
Contributor: Julijana SAZDOVA, Hristijan GJORSHEVSKI eb™ Research Team
Two-by-Two: Categorical Thinking About Continuous Bivariate Data
Most variables that companies care about are continuous in nature, but they are often analyzed categorically. For instance, consider Rogers’ (1962) innovation adoption curve, one of the most Read More »
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