Planning and Strategy Management

Article

THE NON ECONOMICAL CRITICAL SUCCESS FACTORS THAT INFLUENCE THE SUCCESS OF A SPORT EVENT

Traditional management systems that evaluate and measure performance entirely on financial measures, are insufficient in modern performance measurement systems, where one has to evaluate more Read More »

Date: 2011
Author: Spiros Kokolakis, Ian Henry, Leigh Robinson
Contributor: eb™ Research Team
Article

LEARNING NETWORK FOR DEVELOPMENT: A THEORETICAL FRAMEWORK

Learning is of strategic importance and this is confirmed by many researchers. But learning and development can be organized in a wide range of forms. Roughly, these can be categorized into three Read More »

Date: 2011
Author: Akbar Khodabandehloo, Anna Karin Olsson, Kristina Lindh, Linda Lind
Contributor: eb™ Research Team
Article

The Influence Of NGOs On The Strategy Process In Conflict Zones : An Institutional Theoretical

The strategy process of a firm has been identified as an important area in the field of strategic management. It has been argued that understanding the process of how strategy is generated and Read More »

Date: 2019
Author: Jaydeep Pancholi
Contributor: eb™ Research Team
Article

Multidimensional Dashboards For Evaluating Strategic Brand Management Processes For Multi-brand

Focusing on digital marketing brand managers have to focus on current and future customer demands and need to find new ways of penetrating into the lives of consumers, offering the right Read More »

Date: 10/28/2016
Author: Alptekin Erkollar, Birgit Oberer
Contributor: eb™ Research Team
Article

Handbook Of Brand Semiotics: Introduction

Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives Read More »

Date: 2015
Author: George Rossolatos
Contributor: eb™ Research Team
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