Traditional management systems that evaluate and measure performance entirely on financial measures, are insufficient in modern performance measurement systems, where one has to evaluate more Read More »
Learning is of strategic importance and this is confirmed by many researchers. But learning and development can be organized in a wide range of forms. Roughly, these can be categorized into three Read More »
The strategy process of a firm has been identified as an important area in the field of strategic management. It has been argued that understanding the process of how strategy is generated and Read More »
Focusing on digital marketing brand managers have to focus on current and future customer demands and need to find new ways of penetrating into the lives of consumers, offering the right Read More »
Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives Read More »