Planning and Strategy Management
The Role Of Market Orientation And Organizational Learning In Managing Economic Crisis: The Case Of
The literature reflects remarkably little effort to develop a framework for understanding how market orientation and organizational learning can help managers manage through economic crises. Using Read More »
Author: Aysegul Ozsomer, Markos Marios Tsogas, Paulina Papastathopoulou
Contributor: eb™ Research Team
Words Fly, Documents Rest. Restfull Decision Supportive Documents For Marketing Managers. Towards A
In this paper we argue that browser based web technologies and statistical calculation webs-services have attained a degree of maturity that makes it possible to embed powerful Marketing Decision Read More »
Conflict Management Styles And NSD Project Performance Under Different Types Of Conflict
This study adopts a multilevel research approach drawing from both NSD project managers and participants in order to investigate how project manager’s selection of conflict-handling styles affects Read More »
Adopting A Relationship Marketing Approach In Retailing Services Context In Order To Explain
The present study aims to extend our knowledge regarding consumers’ future behaviour towards Private Label Brands (PLBs) by putting together traditionally price-related factors such as price Read More »
Author: Kalliopi Chatzipanagiotou, Spiros Gounaris, Angelos Pantouvakis
Contributor: eb™ Research Team
Business Development: Measurement And Performance
Business development tasks and processes span a growth opportunity’s planning phase and implementation phase. This exploratory study aims at clarifying and empirically verifying the business Read More »
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