Service Recovery: A Status Perspective
Service recovery plays a strategic role in today’s competitive marketplace. To assure the effectiveness of service recovery, scholars have been debating whether companies should provide recovery Read More »
The Effect Of Perceived Elevation On Consumer Risk-Taking
We frequently use directional words such as “up” or “down” to talk about the concepts related to power. Sentences such as “he is at the height of his power” or “he fell from power” Read More »
Brands Status And Reverse Placebo Effects: High Status Products Inhibit Performance Despite Being
Placebo treatments have been shown to influence medication efficacy, but recently, researchers have investigated placebo effects of marketing actions. For instance, pens and wines whose labels bear a Read More »
Which Product To Retain? The Effect Of Product-Related Versus Person-Related Product Features
Owning a product and choosing a product often go hand in hand. In some cases, ownership precedes choice; consumers first acquire redundant products, like when they receive two toasters as wedding Read More »
A Cross-Cultural Study Of Price Search Decisions
Search is an important domain in consumer behavior, and yet cross-cultural differences in search decisions remain a largely unexplored topic. The present study focuses on the following research Read More »
