Why Do Consumers Get Revenge Online: A Cross National Examination
Online consumer revenge is costing companies millions of dollars annually. Yet, few studies have investigated the factors that influence consumer revenge online and the extent to which they persist Read More »
Pay For Clean And Green? Assessing The Willingness To Pay More For Green Power
Green marketing is largely concerned with resources conservation and the development of environmentally friendly strategies (Oyewole 2001). Past research has examined the attitudes and behaviours Read More »
Contemporary Marketing Practices In Russia: Transactions, Relationships And Interactions. Evidence
Emerging markets represent a significant part of the world economy and tend to expand their share, but they are still not well examined. Specifically, one of the BRIC economies, Russia seems to be Read More »
Author: Vera Rebiazina, Alexander Rozhkov, Olga Tretyak
Contributor: eb™ Research Team
Asymmetric Effects Of Causal Attribution In Service Encounters
Recent service research has paid increasing attention to the effect that emotions displayed by service employees have on customer hedonic well-being. However, fairly little is known about contextual Read More »
Author: Carmen Maria Albrecht, Stefan Hattula, Torsten Bornemann, Wayne Hoyer
Contributor: eb™ Research Team
The Antecedents Of Export Performance Of Brazilian Smes: The Non-linear Effects Of Customer
The relationship between customer orientation and export performance has been assumed in the literature to have a linear relationship, neglecting the possibility of non-linear relationships between Read More »
