Strategies To Cope With Social Identity Threats: Defending The Self Without Sabotaging Self-Control
Consumers often encounter situations when important aspects of their identities are negatively evaluated and threatened. Imagine a sports fan who watches his beloved team lose to an objectively Read More »
Loss Aversion Attenuates Under Time Pressure
It is well-established that people under time pressure make decisions that are of inferior quality. But are there situations in which time pressure might improve decision quality? Prior research has Read More »
Towards An Integrative Theory Of Anchoring: Evidence For A Selective Accessibility Mechanism Across
For a decade, anchoring has been thought to be the product of two distinct processes: (a) the underadjustment associated with the anchoring-and-adjustment heuristic, when individuals provide their Read More »
Two-Stage Decisions Increase Preference For Hedonic Options
When choosing from multiple options, decision-makers may directly choose an option (single-stage decision), or initially shortlist a subset of options, and then choose an option from this shortlist Read More »
Author: Rajesh Bhargave, Amitav Chakravarti, Abhijit Guha
Contributor: eb™ Research Team
How Time Flies When You’re Looking Forwards: Effects Of Forward Progress Monitoring On Time
Time perception is an integral part of daily life experience. However, people often have difficulty in estimating how long an experience lasts (Sackett, Meyvis, Nelson, Converse & Sackett, 2010). Read More »
