Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Self-Affirmation Can Enable Goal Disengagement

Research indicates that affirming core values helps to bolster the legitimacy of the self and promotes reacting with equanimity to threats to self-regard. Self-affirmed people accept information Read More »

Date: 2013
Author: Kathleen D. Vohs, Ji Kyung Park, Brandon J. Schmeichel
Contributor: eb™ Research Team
Article

The Role Of Goal Engagement In Self-Regulation

One of the ways to frame goal engagement is through a simple but elegant two category model, distinguishing between promotion and prevention self-regulatory orientations. Prior research has shown Read More »

Date: 2013
Author: Minjung Koo, Aparna A. Labroo, Angela Y. Lee
Contributor: eb™ Research Team
Article

What I Haven’t Done Can’t Hurt Me: The Effects Of Imagined Future Failure On Goal Disengagement

Prior research has identified a phenomenon called the “What-the-Hell Effect” in which consumers who experience initial goal failure respond with goal disengagement, and enact further counter-goal Read More »

Date: 2013
Author: Yael Zemack-Rugar, Canan Corus, David Brinberg
Contributor: eb™ Research Team
Article

Making An Impact On The Self: How Sounds And Colors Increase Goal Engagement

Imagine completing a form to indicate how much money you want to donate to charity. Now imagine that, for some reason, you receive a bright orange pen to complete this form. Would this visually Read More »

Date: 2013
Author: Maferima Touré-Tillery, Ayelet Fishbach
Contributor: eb™ Research Team
Article

From Waste To Delicacy – Collective Innovation In Food Disposition Practices Through Blogging

A significant amount of food produced ends up as waste. It has been estimated that up to a half of all food purchased by households is thrown away (Imeche.org 2013). This is alarming from the point Read More »

Date: 10/2013
Author: Elina Närvänen, Nina Mesiranta, Annilotta Hukkanen
Contributor: eb™ Research Team
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