Planning Under Paucity: Responses To Resource Scarcity Threats Depend On Childhood Environments
Financial planning is pervasive in consumers’ lives. Not only does it impact how we spend money in our everyday lives, but it also has a profound effect on wealth accumulation and retirement Read More »
The Product To Space Ratio Effect: How Store Density Influences Perceptions Of Scarcity And Product
Past research has shown that consumers use cues in the retail environment when making inferences about the properties of a product (Zeithaml 1988). In this work, we investigate an important aspect of Read More »
Mere Exposure To Money Motivates Goal Attainment
How do people achieve their goals? Goal performance has been linked to goal setting, dedication to achieving the goal, self-perceptions of being able to achieve the goal, and the goal’s value to Read More »
Can Consumers Make Affordable Care Affordable? The Value Of Choice Architecture
In less than a year, on January 1, 2014, tens of millions of Americans, along with members of Congress, will participate in a grand experiment in consumer choice: They will select health insurance Read More »
Author: Eric J. Johnson, Ran Hassin, Tom Baker, Allison T. Bajger, Galen Treuer
Contributor: eb™ Research Team
Enhanced Desire For Product Choice In Response To Monetary Scarcity
While consumers are well-accustomed to having the freedom to choose among alternatives, they often find themselves in situations in which their choice freedom is restricted. A theory apt to deal with Read More »
Author: Anneleen Van Kerckhove, Renaud Lunardo, Gavan J. Fitzsimons
Contributor: eb™ Research Team
