Investigating Deliberative And Spontaneous Inferences As Outcomes Of Associative Learning With High
In his insightful theoretical critique, De Houwer (2007) advocates an effects-based perspective regarding the meaning of evaluative conditioning (EC): evaluative conditioning can be defined as an Read More »
Author: Bryan Gibson, Chris T. Allen, Douglas R. Ewing, Frank R. Kardes, Christopher Redker
Contributor: eb™ Research Team
The Impact Of Comparisons With Others On Creativity Outcomes
From scrapbooking to gift designing, from online co-creation (e.g., “My Starbucks Idea”) to customization (e.g., NikeID customization service), people often undertake the role of designer. The Read More »
Towards Understanding Creative Ingenuity In Dire Situations
From deadly natural disasters to terrorism and wars to violent crimes, today’s 24/7 media constantly exposes us to information that makes our own mortality salient. At times, we may even be quite Read More »
The Light Side Of Creativity: An Honesty Mindset Can Boost Creativity
Considerable consumer research has established that a critical area of study is the investigation of contextual factors that enable consumers to be creative (e.g., Moreau and Dahl 2005). Alarmingly, Read More »
Heart Versus Head: Examining Differential Effects Of Empathy Versus Perspective Taking On Creative
The extant literature in product innovation and creativity has treated the constructs of empathy and perspective taking interchangeably (e.g., Dahl et al. 1999). Yet, recent literature suggests they Read More »
