Consumer Behavior Under Severe Restriction: A Look At Differences Between Affluent And Impoverished
The field of consumer behavior has a lengthy history of examination of the processes and nuances associated with the acquisition, consumption, and dispossession of goods and services. From its very Read More »
Reward Substitution: Incentivizing Consumers To Choose Smaller Portion Sizes
In many societies, food has become abundant and calorie-rich. A pandemic of obesity has ensued, with high costs to governments, businesses, and consumers. The medical sciences’ remedy to this is Read More »
Identifying Symbols Of The Consumer Marketplace From Human Brain Activity
Consumer neuroscience seeks to understand how consumer decisions are shaped by marketing actions. Recent research, guided by formal economic models, has made rapid progress in understanding the Read More »
Linking Individual Differences In Motivational And Executive Control Neurocognition To Real World
Recent neuroscience research has generated detailed models of brain circuits involved in reward processing, decision-making, and self-control to understand may motivated behaviors, including eating Read More »
Scamming Depression Era Elders: Neuroanatomical Basis For Poor Decision Making Among Older Adults
Deceiving the elderly is not a new problem, but it is one that has been growing in prevalence. To illustrate, financial abuse of elders aged 65 and older has risen from a low of 8% in 1950 to an Read More »
Author: Brian K. Koestner, William M. Hedgcock, Kameko Halfmann, Natalie L. Denburg
Contributor: eb™ Research Team
