A Closer Look At Halal Brand Image: Systematic Review And Future Directions
Purpose – Halal brands are crucial in driving the growing global Islamic economy. Despite the importance of brand research and the rich brand literature, there has yet to be a comprehensive study Read More »
Lights On! Worker And Social Cooperatives Tackling Undeclared Work
Undeclared work is a predominant form of informal work where work is explicitly hidden, even if there are laws in the country that might recognize it, while informal work also includes economic Read More »
Examining The Role Of Servant Leadership In Promoting Ethical Behavior: A Systematic Literature
This study investigates the role of servant leadership in promoting ethical behavior in organizations, by comparing its impact between nonprofit and commercial organizations. Through a systematic Read More »
Ethics In The Age Of Disruptive Technologies: An Operational Roadmap
Leaders want the best for their organization. They do not want to go down in history as the ones who harmed or destroyed it, but rather as ones who encountered challenges and faced them, guiding Read More »
Author: José Roger Flahaux, Brian Patrick Green, Ann Gregg Skeet
Contributor: eb™ Research Team
Why Being Green Is Harder Than It Seems: Discovering The Effect Of Green Brand Knowledge On The
Thesis Purpose: The purpose of this study is to quantitatively discover whether green brand knowledge has an effect on the perception of green claims with Swedish Millennials and Gen Z. As to whether Read More »
