The Philanthropic Brand? An Exploratory Study Of Consumers’ Perceptions Of Brands Communicating
Thesis Purpose: The purpose of this thesis is to provide an understanding of how brands relaying moral messages in their communication are perceived by consumers. Therefore, it investigates Read More »
Impact Of Governance And Strategy Performance On Employer Branding
By expanding and integrating the concepts of sustainability and business performance, sustainable enterprise excellence is explained and produced. The purpose of this study is to investigate the Read More »
Author: Usman Bashir
Contributor: Muhammad Asad Akram Bhatti, Madiha Rafaqat, Farhat Azad, Sajjad Ahmad, Kanza Aijaz, Saima Hassan Ikram, Sana Saeed eb™ Research Team
Institutionalisation Of Ethics, Ethical Climate, And Project Performance Outcomes : The Case Of
Ethical misconduct in negotiating and managing contracts in projects can have significant reputational and financial impacts on people, organisations, and society. While there is a significant and Read More »
A New Model Of Living The Brand, The Emergence And Impact Of Brand Value Aligned Behaviour In
The purpose of this research undertaking has been to fundamentally look at brand-value orientation of social banks. The Project has specifically addressed the question how brand value aligned Read More »
How Unethical Brands Motivate Self-Interested Behavior Of Consumers
Existing studies have documented that strong consumer-brand relationships can protect a brand from negative consequences of the brand’s unethical behavior. The current research investigates another Read More »
Author: Francielle Frizzo, JoAndrea Hoegg, Paulo Henrique Muller Prado
Contributor: eb™ Research Team
