GRENZÜBERSCHREITENDES CSR-MANAGEMENT IN MULTINATIONALEN UNTERNEHMEN
Through their cross-border activities, multinational corporations (MNCs) are particularly exposed to potentially incompatible demands and expectations of varying institutional and cultural origin. Read More »
A Fair Chance To Know It’s Fair : A Study Of Online Communication Within The Field Of Fair Trade
The rise of ethical consumerism has contributed to that organisations increasingly include CSR policies in their business and marketing strategies. Consumers want to make more ethically based Read More »
Placing An Ethical Brand: The Fairtrade Towns Movement
This study explores the relatively new potential of places to ethically enhance their branding through accreditation under the Fairtrade Towns (FTT) scheme. It presents insights from a qualitative Read More »
Corporate Heritage Brand Identity, Customer Experience And Satisfaction: The Case Study Of John
Purpose: This research studies the relationship between corporate heritage brand identity and customer satisfaction of John Lewis Partnership (JLP) which is one of the most successful British retail Read More »
Building Brand Value Co-creation In Online Transportation Services: A Serial Mediation Approach
This study aims to examine the impact of customer ethical perception on brand value co-creation in online transportation services through the role of serial mediation of customer-brand Read More »
Author: Ni Made Purnami
Contributor: Noermijati Noermijati, Fatchur Rohman, Sunaryo Sunaryo eb™ Research Team
