Managing International Operations
The global business landscape is rapidly evolving, marked by increasing interconnectivity and complexity. A deep understanding of international business environments becomes paramount as companies Read More »
INFLUENCE OF SERVICE QUALITY AND TRUST IN SPREADING POSITIVE WOM AND INCREASING LOYALTY OF A
Service quality enhancement is crucial for any business entity. Understanding the service quality gaps helps in improving the customer service. Good customer service quality is essential for enhanced Read More »
The Living Code: Embedding Ethics Into The Corporate DNA
A business code says a lot… A business code says nothing… Which statement is true? This booklet argues that both statements are true. Indeed, a code says a lot, but at the same time, it says Read More »
Stakeholder Ethics: Defining The Ethical Responsibilities Of Stakeholders To And For Companies
Because business ethics focuses on the ethical responsibilities of compa nies to and for their stakeholders, the impression that companies have only duties and stakeholders have only rights can Read More »
DEMYSTIFYING EXCLUSION FROM AN INCLUSIVE LIFESTYLE: The Case Of Surf Industry Branding
Purpose: This thesis seeks to understand how branding by actors affiliated with a particular industry, i.e. surfing, enact social inclusion or exclusion. Methodology: Empirical data is based on Read More »
