Are Consumers Vulnerable To Algorithmic Dynamic Pricing? An Empirical Investigation
This article examines consumer vulnerability in online transactions where e-retailers implement an algorithmic dynamic pricing (ADP) strategy reflected by real-time price adjustments. Based on an Read More »
Author: Nawel Ayadi, Corina Paraschiv, Xavier Rousset
Contributor: eb™ Research Team
Designing Algorithmic Dynamic Pricing From An Ethical Perspective
Online dynamic pricing (ODP) strategy consists in using algorithmic power to implement frequent price adjustments depending on factors such as demand level, connection location, moment of purchase, Read More »
Author: Xavier Rousset, Corina Paraschiv, Nawel Ayadi
Contributor: eb™ Research Team
Online Dynamic Pricing And Consumer Perceived Ethicality: Synthesis And Research Directions
In the era of Big data, pricing strategies of retail websites are evolving towards online dynamic pricing, which consists in frequent price changes for goods and services in order to maximize sales Read More »
Author: Nawel Ayadi, Corina Paraschiv, Xavier Rousset
Contributor: eb™ Research Team
The Impact Of Outdoor Temperature On Pricing And Advertising Policies For Weather-sensitive
The demand of weather-sensitive products, such as refreshing drinks, varies with outdoor temperature. But when temperatures change, retailers lack a framework to adapt marketing mix elements, such as Read More »
Author: Régis Chenavaz, Octavio Escobar, Xavier Rousset
Contributor: eb™ Research Team
An Analytical Framework For Retailer Price And Advertising Decisions For Products With
The demand for weather-sensitive products, such as beverages, ice creams, or chocolate varies with changes in temperature. Yet, retailers lack a framework to adapt the marketing mix elements, such as Read More »
Author: Régis Chenavaz, Octavio Escobar, Xavier Rousset
Contributor: eb™ Research Team
