Decoding Moroccan Gen Z: An Analysis Of Spanish Fashion Brand Perceptions In Morocco
Spanish fashion brands seeking to enter or solidify their presence in the Moroccan affordable luxury and fast fashion market face a unique set of challenges. This study highlights the critical Read More »
The Influence Of Sustainability Marketing, Corporate Social Responsibility, Ethical Branding, And
In an effort to break into foreign markets, this study looks into how brand equity and market position are affected by sustainability marketing, corporate social responsibility (CSR), ethical Read More »
Ethical Consumerism In Emerging Markets: Opportunities And Challenges
Despite the economic, social, and environmental importance of emerging countries, most existing research into ethical consumerism has focused on developed market contexts. We introduce this Special Read More »
Author: Smirti Kutaula, Alvina Gillani, Diana Gregory‑Smith, Boris Bartikowski
Contributor: eb™ Research Team
PERCEPTIONS OF LOCAL RESIDENTS ON THE POSITIVE AND NEGATIVE EFFECTS OF TOURISM
The increase in socio-economic effects resulting from the development of tourism has an impact on the local population. They adopt certain attitudes according to directly or indirectly perceived Read More »
RETHINKING THE CONCEPT OF WORKING TIME: AN EVALUATION IN THE CONTEXT OF WORKING ON DUTY
Working on duty is a common practice in professional life. It is well known that employees, such as doctors, nurses, ambulance drivers, firefighters and IT workers frequently work on duty. Although Read More »
