Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Strategi Komunikasi Pemasaran MAD For Makeup Dalam Menciptakan Brand Image Sebagai Merek Kosmetik

This research discusses the marketing communication strategies implemented by MAD For Makeup in an effort to create a brand image as a major player in the cosmetics industry, especially in attracting Read More »

Date: 05/10/2024
Author: Farras Muthiah
Contributor: eb™ Research Team
Article

Evolution Of Business Ethics

In the present article, a meta-analysis on the subject of business ethics is proposed. The issue has been a field of interest since the beginning of the early commerce forms, when the bartering was Read More »

Date: 2022
Author: Florina Leța
Contributor: eb™ Research Team
Article

Food Marketing Ethics

Most research in marketing ethics focuses on the ethics of the marketing professional or salesperson, while information on the consumer perspective is scarce (Vitell, 2003). According to Laczniack Read More »

Date: 10/05/2020
Author: Morven McEachern
Contributor: eb™ Research Team
Article

The Mediating Role Of Ethical Brand Equity: A Partial Least Squares Structural Equation Modeling In

Most research in marketing ethics focuses on the ethics of the marketing professional or salesperson, while information on the consumer perspective is scarce (Vitell, 2003). According to Laczniack Read More »

Date: 03/02/2024
Author: BELGHITATE WIDAD
Contributor: MSSASSI SAID eb™ Research Team
Article

THE RELATIONSHIP BETWEEN SHAME-PRONENESS, DEPRESSION, AND ANXIETY, IN ALBANIAN STUDENTS

Self-conscious emotions such as shame are recognized for their distinct roles in psychopathology. Shame consists of a multifaceted blend of emotions, often marked by negative, self-defeating Read More »

Date: 07/01/2024
Author: Angela Sula
Contributor: eb™ Research Team
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