Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

How Fast Should Fashion Really Be? An Investigation Into Whether It Is Possible For ‘Fast

In the last decade, there have been a number of fatal disasters in garment factories across the world, with many of these factories producing garments for the ‘fast fashion’ industry. With the Read More »

Date: 01/09/2024
Author: Shakira Wanduragala
Contributor: eb™ Research Team
Article

THE INFLUENCE OF TRUST ON CONSUMER DESIRE TO VISIT HOTELS

The rapid development of the hospitality industry and increasingly fierce competition. One of the key factors influencing consumer decisions is the level of trust in the hotel. Trust includes Read More »

Date: 10/02/2023
Author: Luki Adiati Pratomo, Jasmine Karina
Contributor: eb™ Research Team
Article

Corporate Identity: Definition And Component

This chapter provides a systematic review of the identity literature and reviews a range of literature in order to establish the domain of corporate identity and the related concepts. Then, the Read More »

Date: 07/29/2021
Author: Pantea Foroudi, Mohammad M. Foroudi
Contributor: eb™ Research Team
Article

Millennials Brand Love Of Regional Specialties Food: The Role Of Brand Authenticity And Brand Trust

West Sumatra is a region that produces interesting regional specialties foods. One of the specialties of West Sumatra which is internationally recognized is Rendang. This study measures the level of Read More »

Date: 11/14/2023
Author: Yasri Yasri, Astra Prima Budiarti
Contributor: eb™ Research Team
Article

A Study On Redefining Luxury: Exploring Sustainable Practices And Ethical Branding In The Green Age

“True luxury lies not only in opulence and extravagance, but in the conscious choices we make to create a more sustainable and ethical future." In the current era of sustainability, consumer Read More »

Date: 11/21/2023
Author: Bindu Indira Priyadarshini, Devi Prasad Ungarala
Contributor: eb™ Research Team
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