Increasing Student Consciousness: Teaching Advertising Through A Social Justice Lens
This exploratory study reviewed how teaching advertising and strategic communication through the lens of social justice and as an active agent to impact society influenced student perspectives. Using Read More »
The Impact Of Westernisation On The Purchase Intention Of Cruelty-free Products: A Study Based On
Purpose – A surge in demand for ethical products, including cruelty-free products, has been well documented in recent years, with direct ramifications for businesses. This trend towards ethical Read More »
Author: Sandun Weerasekera
Contributor: Kavisha Lashindri Dodanwala eb™ Research Team
Brand Ethicality Perception And Brand Equity: A Comparative Analysis Of The Global 100 Ranking And
The objective of this study is to analyze whether the brands perceived as ethical are, at the same time, those that have better economic results and a major brand equity. Ethical brands are perceived Read More »
Author: Montserrat Barba Rey, Alicia Blanco-González, Giorgia Miotto
Contributor: eb™ Research Team
The Contribution Of Perceived Brand Ethics To The Development Of Consumer Trust: A Qualitative
The Moroccan banking sector is facing growing challenges to adhere to emerging standards of business ethics and corporate social and environmental responsibility. A marketing ethic based on good Read More »
DETERMINATION OF OPTIMUM PARAMETERS BY INVESTIGATING THE SURFACE ROUGHNESS AND HARDNESS OF INCONEL
In this study, the effect of cutting speed and feed rate on the surface roughness and hardness of Inconel 718 nickel-based superalloy was investigated. Milling operations were carried out at various Read More »
