Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

COMPUTER-AIDED PREDICTION OF CUTTING PARAMETERS FOR SURFACE MILLING OPERATION

In this study, a computer-aided approach has been proposed to predict cutting parameters in surface milling operations commonly used in metal processing. The aim is to demonstrate that modeling Read More »

Date: 07/01/2024
Author: Süleyman ŞİŞMAN, Mehmet İPEKOĞLU, Ahmet Uğur BATUK
Contributor: eb™ Research Team
Article

EFFECT OF CLAY CALCINATION TEMPERATURE ON POZZOLANIC ACTIVITY

Cement production undergoes four main stages: raw material grinding, blending, rotary kiln firing, and final grinding. Throughout these processes, energy is utilized, and detrimental gases are Read More »

Date: 07/01/2024
Author: Furkan TÜRK
Contributor: Ülkü Sultan KESKİN eb™ Research Team
Article

INVESTIGATION OF STRUCTURAL BEHAVIOR IN SHEAR-FRAMED REINFORCED CONCRETE STRUCTURES WITH DIFFERENT

Frame systems with vertical carriers consisting only of columns and beams are sufficient for vertical loads, but it can be seen that horizontal loads such as earthquake loads are met to a lesser Read More »

Date: 07/01/2024
Author: Muhammet Zeki OZYURT, İbrahim ALAHMAD
Contributor: eb™ Research Team
Article

THE EFFECT OF MEZZANINE HEIGHT VARIATION ON STRUCTURAL BEHAVIOR IN FRAMED REINFORCED CONCRETE

Turkey is located in a region with high seismic activity due to the intersection of many tectonic plates. Since severe earthquakes are encountered at certain periods, it is an inevitable necessity Read More »

Date: 07/01/2024
Author: Muhammet Zeki ÖZYURT, Abdulrahman SARHAN
Contributor: eb™ Research Team
Article

THE MODERATING ROLE OF BRAND REPUTATION ON THE IMPACT OF TECHNOLOGY ATTRIBUTES AND BRAND

The present study aims not only to determine the impact of technology attributes and brand authenticity on functional brand image and the impact of functional brand image on affective brand Read More »

Date: 05/24/2023
Author: Parisa ALİZADEHFANAELOO
Contributor: eb™ Research Team
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