SME CSR And Performance: The Moderating Role Of Stakeholder Salience
This paper focuses on the relationship between Corporate Social Responsibility (CSR) actions and firm performance investigating the moderation effect of the salience each stakeholder who benefits Read More »
Do CSR Enhance Premium Customer Preference And Loyalty? An Empirical Study
This study investigates how perceptions associated with corporate social responsibility (CSR) initiatives influence customers’ preference and loyalty in a controversial consumer market. We use of Read More »
Author: Matthew Liu, Ipkin Wong, Rongwei Chu, Ting-Hsiang Tseng
Contributor: eb™ Research Team
Breathing Down Your Neck - The Impact Of Queues On Customers Using A Service
Queues are ubiquitous phenomena in many service industries. While a rich body of research in this field focuses on queues from a waiting perspective, the purpose of this paper is to investigate what Read More »
Antecedent And Consequences Of Positive Word Of Mouth From WOM Sender’s Perspective: A Conceptual
This paper outlines a conceptual framework of the antecedent and consequences of offline positive word of mouth (P-WOM) from the WOM sender’s perspective, as the effect of WOM on WOM’s sender is Read More »
Why Dissatisfied Customers Buy Again? The Role Of Self-Attribution
This paper examines the influence of service dissatisfaction on repurchase intentions and the moderating effect of self-attribution. First, we examine the influence of service performance on service Read More »
Author: Stefanie Paluch, Andreas Kessenbrock, Soeren Koecher
Contributor: eb™ Research Team
