Don´t Try Harder: Using Customer Inoculation To Build Resistance Against Service Failures
Capitalizing on a large-scale field experimental data set involving 1254 airline customers, this study introduces customer inoculation as a proactive strategy for mitigating negative consequences of Read More »
Should Charities Touch The Heart Or The Mind? The Impact Of People’s Self-Monitoring
This research extents our understanding of the relationship between self-monitoring and the effectiveness of emotional versus informational advertisements. More specifically, this relationship is Read More »
The Weight Of Product Attributes On Longitudinal Satisfaction For New And Long-Term Consumers
Research on longitudinal satisfaction demonstrates that the weight of product attributes on satisfaction shift over time. However, existing literature lacks an understanding of the intervening Read More »
Author: Ying Yu, Fengjie Jing, Bang Nguyen, Junsong Chen
Contributor: eb™ Research Team
Session Third Party Reviews, Hedonic Evaluation And Price Premium. Are All Consumers Alike?
We analyse the different effects that TPRs have on consumers’ hedonic evaluation of wines and the willingness to pay a higher price above their common price range. Through a wine tasting Read More »
Author: Santiago Gonzalez-Hernando, Víctor Iglesias-Argüelles, Celina González-Mieres
Contributor: eb™ Research Team
The Role Of I And D-Curiosity To Start Smoking And Its Consequences
Curiosity plays an important role in smoking initiation. The present paper demonstrates that individuals can be I-curious (interest-driven) to start smoking and/or D-curious (deprivation-driven) to Read More »
