The Dark Side Of Stakeholder Reactions To Corporate Social Responsibility: Tensions And
With a review of literature on corporate social responsibility (CSR) and its micro-level impacts, this article proposes an integrative framework to map undesirable relational outcomes of CSR Read More »
Author: François Maon, Joëlle Vanhamme, Kenneth De Roeck, Adam Lindgreen, Valérie Swaen
Contributor: eb™ Research Team
Customers’ Judgments And Misjudgments Of Corporate Responsibility Communication: A Cross-country
Customers’ judgment of corporate responsibility (CR) communication and the effect on confidence and trust as interlinked paradigms are intriguing areas of investigation from both theoretical and Read More »
Author: Chiara Civera
Contributor: Cecilia Casalegno, Fabrizio Mosca, Peter Maple eb™ Research Team
The Primacy Of Corporate Brand Trust For New Market Entrants
Purpose: The purpose of this paper is to test if the order in which potential customers receive company related information and product related information about a new brand can influence their trust Read More »
A STUDY AND COMPARISON OF ETHICAL CODES FOR INFORMATION TECHNOLOGY PROFESSIONALS
Ethics for information technology professionals is a concern for many in our society. Even though many unethical activities occur with the use of technology, technology is a driving force in our Read More »
I Hate Ads But Not The Advertised Brands: A Qualitative Study On Internet Users' Lived Experiences
Purpose This paper aims to explore Internet users' lived experiences with video ads, both skippable and nonskippable, while watching content on YouTube. Design/methodology/approach In-depth Read More »
