Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Deconstructing LEGO — The Medium And Messages Of LEGO Play

This book investigates a paradox of creative yet scripted play—how LEGO invites players to build ‘freely’ with and within its highly structured, ideologically-laden toy system. First, this book Read More »

Date: 09/08/2020
Author: Jonathan Rey Lee
Contributor: eb™ Research Team
Article

Corporate Reputation And Collective Crises: A Theoretical Development Using The Case Of Rana Plaza

Banking scandals, accounting fraud, product recalls, and environmental disasters, their associated reputational effects as well as company response strategies have been well reported in the Read More »

Date: 04/18/2016
Author: Breeda Comyns, Elizabeth Franklin-Johnson
Contributor: eb™ Research Team
Article

Empowering Brands: The Art Of Persuasive Marketing And Building Unshakable Consumer Trust

In the dynamic landscape of modern business, empowering brands goes beyond conventional marketing strategies — it delves into the art of persuasive marketing and the construction of unshakable Read More »

Date: 02/25/2024
Author: Baqer Khudair Al-Hadrawi
Contributor: Qasim Obaid Nasser, Sheref Betabo Gogsido eb™ Research Team
Article

One Hundred Years Of Authoritarian Practices: United Fruit And Its Banana Plantation Workers

The statist focus of comparative politics has withheld from view the ability of powerful actors such as transnational corporations to engage in authoritarian practices on their own initiative, in Read More »

Date: 04/20/2023
Author: Marlies Glasius
Contributor: eb™ Research Team
Article

The Planetary Commons: A New Paradigm For Safeguarding Earth-regulating Systems In The Anthropocene

The Anthropocene signifies the start of a no-analogue trajectory of the Earth system that is fundamentally different from the Holocene. This new trajectory is characterized by rising risks of Read More »

Date: 10/20/2023
Author: Carl Folke
Contributor: Johan Rockström, Louis Kotzé, Svetlana Milutinović, Frank Biermann, Victor Brovkin, Jonathan Donges, Jonas Ebbesson, Duncan French, Joyeeta Gupta, Rakhyun Kim, Timothy Lenton, Dominic Lenzi, Nebojsa Nakicenovic, Barbara Neumann, Fabian Schuppert, Ricarda Winkelmann, Klaus Bosselmann, Wolfgang Lucht, David Schlosberg, Katherine Richardson, Will Steffen eb™ Research Team
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