Should Retailers Integrate Assortments Across Channels To Drive Customer Loyalty? Insights From
Building on the concept of diagnosticity, this study investigates through which mechanisms and in which conditions channel assortment integration influences customer loyalty. Results of a 3 (channel Read More »
The Value Of The Supermarket: A Cross-Retail Format Study Of Holbrook’s Typology
This study addresses the following two research questions: (1) Are different retail formats typically associated with different customer value types?; (2) what is the strategic role of different Read More »
Author: Kim Willems, Sara Leroi-Werelds, Gilbert Swinnen
Contributor: eb™ Research Team
Online Channel Usage: Does It Create Opportunities For Share-of-Wallet Expansion Or Entail A Risk
Does a shift from single to multi-channel shopping affect the allocation of grocery spending across retail chains? Given the increase in operational costs associated with a multi-channel strategy, it Read More »
Author: Kristina Melis, Katia Campo, Els Breugelmans, Lien Lamey
Contributor: eb™ Research Team
A Comparison Of The Antecedents Of Offline, Online, And Mobile Channel Usage
Little is known about the perception of mobile channel attributes. In this study, a comparison of channel attributes among the online, mobile, and offline channel is conducted. Channel attributes Read More »
Author: Sebastian Tillmanns, Marcel Stafflage, Carolyn Hall
Contributor: eb™ Research Team
Relational Effects Of Athlete Transgressions
Many professional sports have been challenged by incidents of inappropriate or illegal behavior perpetrated by athletes. These transgressions, and subsequent media scrutiny, can impact on the Read More »
Author: Kate Westberg, Constantino Stavros, Aaron Smith, Bradley Wilson
Contributor: eb™ Research Team
