Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Factors Influencing Children Consumers To Buy Traditional Snacks

Traditional snacks have cultural values of a society that must be preserved. Today, it has been displaced by modern snacks because of changes in lifestyle in society. This research aims to understand Read More »

Date: Oct 2019
Author: SUDIYARTO
Contributor: Sri Tjondro WINARNO, Muhadjir ANWAR, Liana Fatma Leslie PRATIWI, Dwi Bhakti IRIANTINI, MUAFI eb™ Research Team
Article

The Influence Of Market Orientation On Marketing Performances In Micro Small And Medium-Sized

Coconut sugar have a huge potential to be developed in Indonesia, unfortunately the welfare of the producers is still lack due to the inability of the products to be marketized on modern and Read More »

Date: Oct 2019
Author: SULIYANTO
Contributor: Weni NOVANDARI, SUWARYO eb™ Research Team
Article

What Triggers The Purchase Of Green Products In Indonesia?

This study aims at investigating the effect of hedonistic values, health consciousness, healthy life intention, attitude toward organic food, and social influence on organic food purchase decision, Read More »

Date: Oct 2019
Author: Ari SETIYANINGRUM
Contributor: Kardison Lumban BATU, ANDRIYANSAH eb™ Research Team
Article

Innovation In The Food Distribution System

In a modern internationalized scenario, food consumption is characterized by the domination of large-scale distribution. The purpose of this work is to understand the type of large-scale retail trade Read More »

Date: Oct 2019
Author: Flavio BOCCIA
Contributor: Gennaro SCOGNAMIGLIO eb™ Research Team
Article

The Attitudes Of Calabrian Wine Consumers: A Preliminary Survey

The wines of southern Italy have experienced an unprecedented development in the last two decades, especially Calabrian wines that have entered interesting niches of the market. In Calabria, the Read More »

Date: Oct 2019
Author: Nathalie IOFRIDA
Contributor: Giacomo FALCONE, Bruno Francesco NICOLÒ, Francesco Saverio NESCI, Teodora STILLITANO, Giovanni GULISANO eb™ Research Team
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