Segmentation Of Loyal Consumers In Retailing Context From The Latent Approach
The identification of retail consumer profiles is key for designing actions oriented towards the most profitable segments. Study of market heterogeneity is evolving towards latent segmentation Read More »
Author: Maria Fuentes Blasco, Beatriz Moliner Velázquez, Irene Gil Saura
Contributor: eb™ Research Team
Impact Of Customer’s Religious Commitment & Self-Image Congruity On Store Level Commitment
The present study makes an attempt to explore the impact of religion on customer’s store level commitment. In this study an integrated model is proposed which studies the impact of religiosity, Read More »
Does Outsourcing Manufacturing Enhance Or Erode Firm Innovativeness?
Many firms are attracted to outsourcing manufacturing because of the cost reductions that can be attained. However, while there is consensus that outsourcing the manufacturing function may help firms Read More »
Author: Néomie Raassens, Stefan Wuyts, Inge Geyskens
Contributor: eb™ Research Team
The Definitions And Constructs Of Consumer Empowerment In Marketing: A Review And A Way Forward
The focus of this article is to systematically and critically examine the extant consumer empowerment constructs in the marketing literature in order to provide a synthesis and guidelines that can Read More »
Relationship Marketing And TCE: Testing The Power Of Alternative Theories In Explaining Business
In this study the authors build from two conceptual frameworks of relationships, the one based on an economic perspective, the TCE, and the other one based on a more social approach to relationships, Read More »
