Technology-Based Marketing Strategies Through The Consumer Lens: How Might Perceptions Of
Today, digital technologies are being routinely incorporated within most companies' marketing strategies, and ongoing advancements mean that marketers are increasingly challenged as to which ones to Read More »
Author: Roger Brooksbank
Contributor: Sam Fullerton, Steven Miller eb™ Research Team
Ethical Attribute And Brand Concept Congruity Enhances Brand Evaluations
Purpose This paper aims to examine to what extent congruity between ethical attributes (i.e. product attributes with positive implications for the environment, human rights, social issues and animal Read More »
The Effect Of Customer Relationship Management On Brand Loyalty: A Case Study On The Body Shop
This study aims to analyze the benefits of Customer Relationship Management (CRM) on Brand Loyalty for cosmetic consumers of The Body Shop Indonesia. The main idea of CRM is to share benefits to Read More »
Author: Vidyarini Dwita
Contributor: Puspa Leni, Jumiatul Mulya, Megawati eb™ Research Team
Segmenting Fitness Center Customers: Leveraging Perceived Ethicality For Enhanced Loyalty, Trust,
In an era marked by a growing emphasis on business ethics and sustainability, fitness centers face a compelling need to align their practices with their members’ perceived ethical values. To Read More »
Author: Efi Tsitskari
Contributor: Katerina Paschalidou, Kostas Alexandris, Thomas Karagiorgos, Dionisios Filippou eb™ Research Team
Asymmetries And Opportunities: Power And Inequality In Fairtrade Wine Global Production Networks
Fairtrade is changing. The hegemonic certified system, governed by Fairtrade International, has seen some high-profile withdrawals by major processors and retailers in recent months, which is leading Read More »
