Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Ethical And Unethical Food. Social Representations Among Finnish, Danish And Italian Students

The consumption of ethical food is an area of major growth. The aim of the current study was to identify ethical concerns regarding food. University students (N = 403) from Finland, Denmark and Italy Read More »

Date: 04/01/2011
Author: Jaana-Piia Mäkiniemi
Contributor: Anna-Maija Pirttilä-Backman, Michelle Pieri eb™ Research Team
Article

The Relationship Between Sports Consumers' Brand Satisfaction And Brand Loyalty: Brand Trust, Brand

Many companies, especially in the sportswear sector, conduct various researches to ensure the satisfaction of their current consumers, to increase their customer potential and to ensure brand loyalty Read More »

Date: 12/31/2020
Author: Halil Erdem AKOGLU, Mikail KAZAN, Ercan POLAT
Contributor: eb™ Research Team
Article

Cosmetic Company Commitment To The International Organization For Standardization (ISO) As A

This research discusses the ISO private authority regime with a focus on the ISO 14001 series issues regarding the environmental management system at the cosmetics company The Body Shop. The aim of Read More »

Date: 11/17/2023
Author: Dinda Fitri Nazlatunnuha
Contributor: eb™ Research Team
Article

Remind Me Of What I Have: Thinking About A Favorite Possession Mitigates The Negative Impact Of

Income inequality negatively impacts people’s subjective well-being, social relationships, and health (e.g. Alesina et al. 2004; Oishi et al. 2011; Oshio and Kobayashi 2010). Different mechanisms Read More »

Date: 2018
Author: (Joyce) Jingshi Liu, Amy Dalton, Anirban Mukhopadhyay
Contributor: eb™ Research Team
Article

The Impact Of Childhood Exposure To Interparental Conflict On Consumer Response To Online Reviews

Online reviews often exhibit less consensus, wherein reviewers disagree on aspects of product performance. Research on the effect of review consensus exhibits mixed results (e.g., Zhu and Zhang Read More »

Date: 2018
Author: Mengmeng Liu, Maureen Morrin, Boyoun Grace Chae
Contributor: eb™ Research Team
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