Just Let The “New Me” Do It: How Anticipated Temporal Landmarks Cause Procrastination
Moments that elicit feelings of a “fresh start” have been shown to spur goal initiation. However, successful goal pursuit requires not only goal initiation but also persistent effort investment Read More »
Author: Minjung Koo, Hengchen Dai, Camilla Eunyoung Song, Ke Michael Mai
Contributor: eb™ Research Team
Social Sharing Of Negative Emotions In Virtual Travel Communities
Virtual communities offer a social environment in which several emotional processes take place. After a collective emotional event, such as a terrorist attack, these communities can provide Read More »
Disgusting? No, Just Different! Understanding Consumer Skepticism Towards Sustainable Food
Though desperately needed, consumers reject sustainable consumption alternatives which deviate far from the norm. Labgrown meat and insectbased meat substitutes, for instance, could revolutionize the Read More »
Author: Jan Andre Koch, Jan Willem Bolderdijk, Koert van Ittersum
Contributor: eb™ Research Team
Deprivation Of Control And The Phonetic Appeal Of Brand Names
People must often respond to control threats of different nature in their daily lives: mundane (e.g., stockout) or tragic (e.g., natural disaster), negative (e.g., flight delay) or positive (e.g., Read More »
Enhancing Perceptions Toward In-Home Artificial Intelligence Devices Through Trust:
In a world of connected devices and technology, consumers are opening their homes to artificial intelligence (AI) devices, such as Google Home, Amazon Echo and HomePod. These devices are changing the Read More »
