Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

When Products Become Autonomous: Drawbacks Of A Perceived Lack Of Control And How To Resolve It

Autonomous products are on the rise. Partly or fully autonomous products fulfill tasks and make decisions in more and more domains, where the consumer has previously executed actions manually. It is Read More »

Date: 2018
Author: Moritz Joerling, Robert Böhm, Stefanie Paluch
Contributor: eb™ Research Team
Article

Does A Blurry Background Make A High Roller? The Effects Of Blurry Versus Sharp Backgrounds On

Blurry backgrounds are now ubiquitous in visual ads and in the design of apps and websites. Various online businesses adopted blurry backgrounds in their commercial webpage with blurry backgrounds Read More »

Date: 2018
Author: Yoonho Jin, Amitava Chattopadhyay
Contributor: eb™ Research Team
Article

Attribution Of Authenticity:The Benefits Of Self-Disclosure Of Unfavorable Information

In the 2016 U.S. presidential election, questions of authenticity loomed large (Sergent, 2016; Szalai, 2016; Talbot-Zorn & Marz, 2016; Zimmer, 2016; Zogby, 2016). We suggest that when a person Read More »

Date: 2018
Author: Li Jiang, Maryam Kouchaki, Francesca Gino
Contributor: eb™ Research Team
Article

The Impact Of Previews On The Enjoyment Of Multicomponent Multimedia Experiences

Previews, ranging from movie trailers to music samplers, commonly preface the consumption of extended multimedia experiences such as movies, television shows, and music. Given the ubiquity of such Read More »

Date: 2018
Author: Jayson S. Jia, Baba Shiv
Contributor: eb™ Research Team
Article

Feeling Bad By Wanting More Or Wanting More By Feeling Bad: The Materialism - Well-Being Cycle

Across the world, holding strong materialistic values is associated with reduced subjective well-being. The common inference is that higher levels of consumer materialism uniformly lead to lower Read More »

Date: 2018
Author: Esther Jaspers, Rik Pieters
Contributor: eb™ Research Team
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