Meaningful Numbers: Consumer Response To Verbal Reaffirmation Of Numerical Nutrition Information
Although the types of front-of-package (FOP) nutrition labels that best engage and influence consumers’ product evaluations and decision-making processes are still poorly understood (Newman, Read More »
Author: Steffen Jahn, Till Dannewald, Yasemin Boztug, Monique Breaz
Contributor: eb™ Research Team
The Price Of A Threat: How Social Identity Threat Influences Price Sensitivity
João is a reliable worker in a low-pay but quite stable job. Nonetheless, João is black, uneducated, and lives in a favela. No wonder he is highly sensitive to cues that threaten one or multiple Read More »
Author: Jorge Jacob, Yan Vieites, Eduardo B. Andrade, Rafael Goldszmidt
Contributor: eb™ Research Team
To Apologize, Or Not To Apologize? That Is A Question - How Should An Organization Respond To
Crisis is a low-probability but high-impact phenomenon that hurts an organization’s credibility and reputation (Pearson and Clair, 1998). Crisis can result from employees’ misconducts in the Read More »
Making The Wait Worthwhile: Experiments On The Effect Of Queueing On Consumption
Customers spend a significant amount of time waiting in lines, however, the effect of waiting in a line on consumption decisions is not known. Existing literature indicates waiting results in Read More »
Trust No One. Verify Everything: Bitcoin
Alongside money, trust is inevitably an important part of society’s existence. The system works because we trust it to work. And yet, so much our lives are lived in constant dis-trust such as fear Read More »
