Deviating From The Majority When Resources Are Scarce: The Effect Of Resource Scarcity On
Resource scarcity has been a very pervasive phenomenon and plays an important role in consumer behavior. To date, plenty of research has examined the consequences of resource scarcity (Mehta and Zhu Read More »
The Subjective Value Of Popularity: A Neural Account Of Socially Informed Functional Value And
Popular products are often thought of as being popular for a particular reason. Consumers may come up with different reasons to assess a popular product’s subjective value. This value may express Read More »
Author: Robert Goedegebure, Irene Tijssen, Nynke van der Laan, Hans van Trijp
Contributor: eb™ Research Team
Shopping For Freedom: Moroccan Women’s Experience In Supermarkets
Contemporary conceptualizations of consumer freedom rely on a Western view of the autonomous self (e.g. Arnould 2007). The idealized free agent has the capacity of choice and is the ultimate source Read More »
Author: Delphine Godefroit-Winkel, Lisa Peñaloza, Samuel K. Bonsu
Contributor: eb™ Research Team
Gossip: How The Relationship With The Source Shapes The Retransmission Of Personal Content
Consumers love gossiping about celebrities. It is a big part of our social interaction and is all over the media, both mainstream and social. The influence of celebrities in consumer’s lives is Read More »
Author: Gaia Giambastiani, Andrea Ordanini, Joseph C. Nunes
Contributor: eb™ Research Team
Understanding Consumer Sensory Preferences: An Ethnographic Investigation Of Sensory Flamboyance
Marketers use a variety of sensory appeals to communicate about their brands to consumers (Krishna 2012), but these may not be equally efficacious across consumers. We investigate whether basic Read More »
