Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Meat The Needs: Ahold Delhaize Sustainable Retailing Model

Intended Contribution to Knowledge. Zero waste initiatives are having a real impact on reducing food waste of edible and inedible parts of food. There are good zero waste practices for diverting food Read More »

Date: 2018
Author: Darrell Eugene Bartholomew, Maggie M Mehalko
Contributor: eb™ Research Team
Article

From A Culinary Phantasm To An Eudaimonic Well-Being: Exploring The Experience Of Amateur Cooking

Intended contribution to knowledge : This research, Consumer Culture Theory and Grounded Theory driven, focuses on the dimensions of the « learning by doing » experience of amateur cooking classes. Read More »

Date: 2018
Author: Ophélie Mugel, Virginie Brégeon de Saint-Quentin
Contributor: eb™ Research Team
Article

Don’t Troll Me Bro: A Study Of Griefing In Video Games

Intended Contribution to Knowledge: The purpose of this study is to examine consumer griefing and toxicity in the context of video games, and seeks to uncover the antecedent, define the process, and Read More »

Date: 2018
Author: Elana Harnish, Jacob Lee Hiler
Contributor: eb™ Research Team
Article

Crossing Race And Markets: Introducing The Race In The Marketplace Research Network

Both research and practice reveal that race plays a key ideological role in the functioning of consumption markets worldwide (Nopper 2011; Thomas 2017; Zerofsky 2016). However, scholarship on Read More »

Date: 2018
Author: Sonya Grier, Guillaume D Johnson, Kevin D Thomas
Contributor: eb™ Research Team
Article

Augmented Reality, Augmented Trust: How Augmented Reality Enhances Consumer Trust In Online

Intended Contribution to Knowledge: Online shopping has become a common practice among consumers worldwide (Nielsen, 2017). Since the transactions over the internet take place without personal Read More »

Date: 2018
Author: Alberto Lopez, Rachel Rodriguez, Claudia Quintanilla, Raquel Castaño
Contributor: eb™ Research Team
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