Multicategory Purchase Incidence With Cross Effects And Co-Incidences
We investigate cross effects of marketing variables and cross category dependences in 25 categories using data on shopping visits of a random sample of 1500 households. We focus on differences Read More »
Accelerating Innovations: When Do They Pay Off?
Accelerated innovations occur frequently, as (a) time to introduction of subsequent generations decreases; or (b) innovations diffuse faster. Although generally viewed as a chance rather than a Read More »
Author: Kai Luegger, Robert Wilken, Max Philipp Backhaus
Contributor: eb™ Research Team
Come And See What We‘ve Found: Reconsidering Uncertainty In Preannouncements
Before a firm undertakes a particular action, such as a product launch, information asymmetry and uncertainty exist about the exact details. While existing preannouncement literature views Read More »
Diminishing Returns To New Product Announcements: How The Past Shapes Investors’ Expectations Of
As firms’ innovation activity increases, investors’ expectations of firms’ future innovative output also increase. How do these expectations form and what is their impact on investor reactions Read More »
I Feel Attached: Motivation And Tourists’ Emotions As Antecedents Of Place Attachment
Brand attachment remains relatively unexplored in the context of place brands. The main purpose of this study is to test a conceptual model linking two important antecedents of attachment, motivation Read More »
Author: Girish Prayag, Sameer Hosany, Isabella Soscia
Contributor: eb™ Research Team
